Dental Tourism

After yoga and meditation, it is now designer smiles, fresh crowns and tooth implants, which promise a refashioned “nirvana” for an increasing number of foreigners and non-resident Indians (NRIs) visiting the city. Its the new form of Outsourcing.

India has recently become a major tourist hub of dental care solutions. You can have your teeth fixed and make your holidays memorable without getting a hole in your pocket.

Doaba region emerges as a hub of dental tourism. As dentistry gets a new edge with state-of-the-art technology, a large number of NRIs, mostly hailing from the Doaba region of the state, better known as the NRI belt, are thronging the city for specialised dental treatments at affordable costs. The NRIs mostly club their travel with treatment.

“There is great potential in dental tourism in India. Patients from West Asia, Europe, the US, Canada and Africa are visiting the city for various dental treatments. Even though such procedures are available in the West, the cost factor plays an important role,” says Dharmesh Nanda, a dentist here. Not only are the cost for dentist low in India, but also the dental hygienists costs are also low.

The NRIs, at one time or the other, have been exposed to treatment given by Indian doctors in their own countries, he added. The most sought-after treatments include root canal treatment, crown replacement and even fixing teeth for a better smile, says Munish Kaushal, a cosmetic dentistry expert.

“Dental treatment is not covered under insurance in some countries. For example, the root canal treatment in the US, Canada or the UK could cost a patient around $4,000, while the same procedure is being conducted here for a sum between Rs 1,000 and Rs 15,000,” Munish claims.

Dentistry is a growing industry with 13,000 practising dentists in the US. However, it is not affordable for the average citizen. In fact, one can save expenses for travelling by air from a western country to India by going for dental treatment here, maintains Kaushal.
“In spite of the vast potential of dental tourism here, there is no visible promotion by the government or any other agency. Only individual efforts by doctors or hospitals are being made to promote this,” says another dentist.

If dentists could form ties with tourism industries and promote dental treatments at prominent tourist spots, this industry could see a great revolution in near future. A quality treatment with good resorts could do the trick.

Source: Business Standard

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