Wipro aims at global brand identity now
Source Moneycontrol
Applying thought to applied innovation - Wipro is taking its new brand identity global now. A recent survey it did, showed Wipro's brand recognition was only 50 percent among its target audience in the US. So, it's working on its image.
Jesse Paul, Chief Marketing Officer, Wipro, says, “In the next 5 years, we expect to see top 5 brands emerge globally and that is likely to have 3 international and 2 Indian players….and we would really like for Wipro to be in that top 5."
New initiatives are on the cards. Wipro has identified key sectors that business travelers frequent and these visuals will greet them at airports all over the world. The Wipro logo will scream out at business class travelers from magazines and billboards.
In India, company buses and buildings will be wrapped in the new banners. A similar initiative is planned in New York. Although officials won't comment on the ad-spend, Wipro has increased marketing budgets 70 percent. And it hopes the exercise will boost revenues 10 percent by FY09.
Wipro might be one of India’s biggest it brands, but on the other side of the Atlantic, it's not as well known. With the company competing with the likes of IBM and Accenture, which have 100 percent brand awareness, Wipro hopes the new branding exercise will help it garner greater mind share in the us.
Applying thought to applied innovation - Wipro is taking its new brand identity global now. A recent survey it did, showed Wipro's brand recognition was only 50 percent among its target audience in the US. So, it's working on its image.
Jesse Paul, Chief Marketing Officer, Wipro, says, “In the next 5 years, we expect to see top 5 brands emerge globally and that is likely to have 3 international and 2 Indian players….and we would really like for Wipro to be in that top 5."
New initiatives are on the cards. Wipro has identified key sectors that business travelers frequent and these visuals will greet them at airports all over the world. The Wipro logo will scream out at business class travelers from magazines and billboards.
In India, company buses and buildings will be wrapped in the new banners. A similar initiative is planned in New York. Although officials won't comment on the ad-spend, Wipro has increased marketing budgets 70 percent. And it hopes the exercise will boost revenues 10 percent by FY09.
Wipro might be one of India’s biggest it brands, but on the other side of the Atlantic, it's not as well known. With the company competing with the likes of IBM and Accenture, which have 100 percent brand awareness, Wipro hopes the new branding exercise will help it garner greater mind share in the us.
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